This is simply filthy, dishonest language. The same as calling rich people "job creators." No, they are actually "profit creators." If their business was to create jobs, guess what...they would be creating jobs. But they're not... they're creating profit. And sometimes, to make a profit, you need to "lay off" a couple of million people and throw them out in the street. Yeah, that's another one... "We had to lay some people off." Which is code for "firing their asses!"
Another good example is calling dead people "casualties." That's a good one, one of my favourites... some 5 year old gets blown to pieces by a landmine just outside Baghdad and what you hear is that "there were some casualties outside Baghdad this evening." It's not a casualty... it's a "dead child!"
"There was some collateral damage." This is usually code for "dead civilians!"
"We will keep an eye on things" instead of "we will be spying on you!"
I live in a world were businesses have become "private corporations."
Assassinations have become "target neutralisations."
Being unfaithful now is "to sleep around..." How cute.
The banks taking your money is now called a "stimulus package."
I can go on and on and on...and that really saddens me.